Once the Optimal Partners company website had been redesigned and launched, OP was ready to begin their content marketing efforts with the Optimal Partners Blog. Unlike the main company website, the blog is built on WordPress.

The theme is a heavily modified version of Magazine Pro, a Genesis child theme. It was changed to match Optimal Partners’ branding, as well as carry over the look and feel of the company site as much as possible. Work on this blog is an ongoing effort, with constant customizations such as a store, a rolling news feed, and other features.